The regional Central American airline, TACA, launched its new image last night in an event which took place in San Salvador.

The new image was created with the concept of bringing the Central American countries together.  The major change that the airline underwent was its logo.  The new logo replaced the five golden macaws which represented the Central American countries by one large burgundy colored macaw which represents the entire isthmus.

TACA started off as a regional mixed airline service which would transport both passengers and cargo.  During the years of 1989 through 1995, TACA took over the airlines of Aviateca from Guatemala, Aeronica from Nicaragua and Lacsa from Costa Rica.  TACA’s hub is located in San Salvador and service Central and South America as well as the U.S.

Other changes that the airline has adopted are the new burgundy color that is not only seen in its new logo but in the flight attendant’s and staff’s uniforms. The new color has the intention to transmit to its passengers that all staff members are ready to assist them in every part of their trip.

Pilots will also have their unique uniform which will be a first for the airline.  The idea is to allow the pilots to feel more comfortable and at ease while at work.  The image renovation will continue for the next 18 months during which all aircrafts will be painted with the new logo and colors.